Site URL: sterlingtire.com
Budget: Less than $5,000
Platform: html, Constant Contact email management
Project tasks: Copy writing, design
Being one of two tire stores in the small town of Keswick, Ontario, Sterling Tire wanted to establish themselves as the premier source. Their goal was to create a strong enough web presence that any search for tires in the Keswick area would allow them to be number one.
After doing a rebranding campaign for the company, we started on the website. The theme in everything we had done for them thus far was to build on their rich history as a family operated business. Keeping with the retro style we had worked into their new logo and print materials, we asked ourselves “what would a website look like if the internet was around in the 1960’s?”.
The design was a hit, garnering positive reviews from the local community. More importantly, Sterling got their wish by appearing as number one in a Google search for “tires Keswick”.
In addition to the site, we also integrated an email capture form offering a coupon to those that joined the list. Sterling Tire is now using this list to notify subscribers of special offers and sales, further leveraging the power of their new “old” site.Sterling Tire