Steelcase Tires

sites-steelcase-tiresSite URL:
Budget: Less than $5,000
Platform: WordPress, Constant Contact email management
Project tasks: Copy writing, design

Sometimes a great deal doesn’t turn out to be so great. Steelcase Tires n’ Mags took the offer of a customer to swap products for service. In the end he had a new set of wheels and tires and Steelcase had a web site that didn’t work properly and wasn’t kept up to date.

Having worked with Fourword on past projects, Steelcase asked us to get them up and running with a new site that brought in business and ranked high in search results.

We started with a WordPress theme that allowed for easy and efficient updates. A number of technical and cosmetic modifications were made to give it the look and functionality they wanted.

An email capture form was also integrated into the site utilizing a coupon campaign to build the list. This list is used throughout the year for special promotions and to share practical information on tire care.

Steelcase Tires currently appears number 4 in a Google search for “tires markham” after 2 yellow page listings. The store also had us integrate a wholesale ordering tool into the site.

Based on customer surveys, Steelcase attributes over 40% of new sales to their web site.

Steelcase Tires