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How do you charge for your services?

How do you charge for your services?

Fourword charges one of two ways: by retainer and by the project. Retainer is recommended for consulting services. Project fees are fixed and quoted through a proposal for such things as printing, graphic design, and promotional products.

How long does it take for a project to be completed?

How long does it take for a project to be completed?

As you are a big part of the creation process, certain items may be required from you in order to start or complete the project. These could include product information, samples, copy writing, or photography. Any delays in getting these us these items can impact on the delivery date of all or part of the project.

Beyond that, few delays are ever encountered. We always try our best to have the project completed on time. However, as we work with a number of outside companies such as printers and manufacturers, some delays may occur from time to time. That is why we always ask that you give us as much notice as possible prior to the date you need the work completed by.

Who does the actual design and production?

Who does the actual design and production?

Fourword’s owner, Marc Gordon, oversees the strategic, creative and design process for every project. He is also your contact for the duration of the project. Fourword’s team of designers, copy writers, artists, PR consultants and other specialists are called upon as needed to contribute their expertise and knowledge in order to make every project a success.

How much does it cost to create a successful marketing campaign?

How much does it cost to create a successful marketing campaign?

That’s kind of like asking how much a car is. That’s why we start with your wish list. Forget about cost, just tell us what you want, what it should look like and how it should work. Then we do our best to give you as much of that as we can while staying within your budget.

Who owns the rights to the work you do?

Who owns the rights to the work you do?

Under Canadian and international copyright laws, we own the rights to all work created by us until full payment is received. At that point you own full rights to the finished product such as the logo, print materials and web site. However we retain the ownership of the native files created using commercial software such as Adobe Flash, Illustrator, Photoshop and InDesign. This also includes all custom coding, WordPress themes and custom templates/designs for web or print. We also reserve the right to use commissioned work in our portfolio.

Do I have commit to using Fourword for every marketing related task?

Do I have commit to using Fourword for every marketing related task?

Your are free to use Fourword to whatever capacity you’re comfortable with. However a single source for all your web, print, promotions and marketing needs often results in lower costs, faster delivery, and fewer headaches. After all, we already have all the artwork, we know how to update your site, and best of all, we already know you.

Can I have Fourword do one part of the project, then hand it off to someone else to complete?

Can I have Fourword do one part of the project, then hand it off to someone else to complete?

To ensure the highest quality work and customer satisfaction, we have a strict policy against passing preproduction files to third party service providers such as printers or sign manufacturers. However, if you had us design your logo, then you would be able to send them artwork from the CD ROM that we would provide you.

How much work do I have to do in creating a marketing campaign?

How much work do I have to do in creating a marketing campaign?

As much or as little as you want.  While some clients like to be involved in every aspect of the marketing process, others would rather concentrate on their “real job”.

I want to know about every step of the project. Is this possible?

I want to know about every step of the project. Is this possible?

Over the course of your project or campaign, we will likely be speaking or exchanging emails many times per week. We are always accessible and welcome your interest and input.

Will you work with other marketing companies or consultants?

Will you work with other marketing companies or consultants?

Yes. In fact much of our work is sent to us by larger firms looking for assistance with specific projects. We also provide support services for a number of brokers and consultants looking for design and marketing services.

What guarantees do you offer?

What guarantees do you offer?

Your approval is required at every step of the creation and production process.  This ensure that you get exactly what you want.  Our guarantee is that no work is ever completed until you are happy with it.

What if I decide to change the project or switch to a new marketing company after I have commissioned Fourword to begin.

What if I decide to change the project or switch to a new marketing company after I have commissioned Fourword to begin.

If you decide to change the specifications of the project, we will simply submit a new proposal to you. Although you will be responsible to pay for work that has already been done, plus the time invested in planning and strategizing future tasks. Use of funds pertaining to retained services are explained in our Retainer Agreement, which we would be happy to send you.

How many revisions are allowed?

How many revisions are allowed?

Revisions are any changes, cosmetic or technical. Revisions are labeled as required or elective. Required revisions such as web site bug fixes, spelling errors or layout corrections are done as needed until all is working right. Elective changes are generally requested by the client and are usually the result of a “change of mind”. While we always try to allow for elective changes, sometimes additional fees may be incurred for time and resources.

What’s with the name “Fourword”

What’s with the name “Fourword”

The name Fourword is a play on words. First, we believe we can take your company forward – as in new opportunities, greater sales, and overall growth. Second, if your customer were asked what your company does, would they be able to answer in four words or less? If not, then you don’t have much of an identity. Give us a call and we’ll help you out with that.

Companies that have established themselves as key suppliers in their market have been able to identify their benefits, values, advantages and products in four words or less. And that is something we strive to help all our clients do.

Can I give you graphic work previously done by another designer for use in a new project?

Can I give you graphic work previously done by another designer for use in a new project?

Every designer has their own unique style when is come to web sites, images, logos and page layout. And while the artistic quality of the designs may be excellent, technically there may be issues. All graphic work must meet certain industry standards, among them being format, layout, colour and resolution. Working to these standards allows for reliable results across various media.

If you provide us with previously designed images that meet industry standards, we would be more than happy to work with them. If we cannot work with them, we will let you know and present you with further options.

For work that is supplied to us as “press ready”, we cannot guarantee the finished results.

What ere “elective changes” and why do you charge extra for them?

What ere “elective changes” and why do you charge extra for them?

During the creative process for any project, a number of edits may occur. These are generally the result of the client requesting changes to designs or layouts presented to them by Fourword. This process is normal and leads to work being created that satisfies the client’s vision. As each step of the design process is approved we move to the next one, eventually completing the project.

However despite the fact that the client has approved each design step and the project is near completion, sometimes they will request a drastic change or a completely new design. This could result from them changing their mind, receiving input from someone else, or changing the requirements of the project.

These situations are deemed elective as the changes are purely by choice. Work that was previously approved now has to be redone. As this usually results in more time and resources being put into the project than originally budgeted for, additional fees need to be applied to offset the higher costs.

 Got a question?

We’ve compiled a list of the most frequently asked questions we receive from new and current clients and listed them here for your review. If you have a question that’s not shown here, just contact us and we would be more than happy to answer it.